Towards the end of the year, consumer spending patterns usually change. The need for gifts, hampers, decorations, end of year gifts, and various New Year equipment is starting to increase. This condition could be an opportunity to offer seasonal products that are relevant to consumer needs.  

Then, what products for year-end business can you consider? Here are some ideas to consider. 

7 Products that are Suitable for Businesses Approaching the End of the Year

1. Hampers and Gift Boxes 

Hampers are a flexible choice for year-end business. 

You can sell hampers for personal needs or corporate gifts. The content can also be adjusted to the target market, for example food, drinks, self-care products, home equipment, or a combination of several products.

2. Aromatherapy Candles and Home Fragrances 

Aromatherapy candles, reed diffusers, room spray, and other home fragrance products can be end-of-year gift choices. 

Products like this are relatively easy to package and can be marketed as gifts for friends, partners, family or co-workers. To make it more attractive, products can be combined into gift sets with packaging that matches the year-end theme.

3. Tumblers and Mugs 

Tumblers and mugs are quite flexible products because they can be sold for various needs. Apart from being a personal gift, this product can also be offered as a souvenir or corporate gift. 

To increase attractiveness, you can add custom options such as name, illustration, or company logo. That way, products that are actually simple can have added value and more specific positioning.

4. Custom Products and Personalized Gifts 

Products don't always have to be expensive. You can use simple products such as pouches, notebooks, tumblers, mugs, tote bags, or other accessories, then add names, initials, photos, or special designs. 

This concept also allows you to offer several price options so you can reach a wider target market.

5. Christmas and New Year decorations

Christmas and New Year decorations are very seasonal product categories. Examples include Christmas ornaments, table decorations, Christmas tree accessories, banners, balloons, and New Year's party supplies. 

The advantage is that a product like this has a fairly clear need based on the moment. However, you also need to pay attention to the selling time because demand for seasonal products usually has a shorter period.

6. Calendar, Planner, and Stationery

Entering the new year, calendars, planners, notebooks and various stationery products can be a business choice. This product can also be developed into a gift set. For example, a planner combined with a notebook, pen, stickers and special packaging. 

For B2B businesses, this category also has the potential to be used as a corporate gift with additional company branding.

7. Packaging and Hampers Supplies

You don't have to sell the product that is the contents of the prize. You can also take advantage of the needs of other businesses that are preparing hampers.  Some examples are:

• Gift box  

• Paper bag  

• Ribbon  

• Greeting card  

• Filler or shredded paper  

• Sticker  

• Hang tags  

• Decorative ribbon  

These products can be sold individually or in bundles to help other sellers prepare year-end orders.

How to Choose Products for End of Year Business 

Not all seasonal products are suitable for every business. Before making a stock purchase, consider the following things. 

Adjust to Target Market 

Determine who will buy your product. Is the target general consumers, families, young people, companies, or other sellers? 

Determining your target market from the start will help you choose a more appropriate product, price, design and packaging. 

Consider Capital and MOQ 

If you source from a supplier, pay attention to MOQ (Minimum Order Quantity). Don't buy too much stock just because the price per unit looks cheap. 

For businesses that are just trying the seasonal category, it is better to calculate stock requirements based on capital capabilities and sales potential.

Calculate Potential Margin and Selling Period 

Demand for seasonal products can increase at a certain time, but the selling period is also limited. Therefore, calculate the potential margin while also considering what will happen if there is still stock after the season ends. 

Products that can still be sold after the year-end period certainly have different risks compared to products that are very specific to one celebration.

Tips for Preparing Seasonal Products for the End of the Year

Start Sourcing and Stock Early 

Don't wait until demand is high before starting to look for suppliers. If goods need to be produced or imported from abroad, you need time for sourcing, production, QC, and delivery. 

The earlier the product is prepared, the more time there is to overcome any obstacles that may arise. 

Consider Production and Delivery Time 

If you source from China, don't just calculate the shipping time from China to Indonesia. Also take into account communication time with suppliers, production, quality control, processes in the warehouse, and domestic delivery. 

For seasonal products, a delay of just a few weeks can cause the goods to arrive when the peak season has passed. 

Take advantage of Bundling and Custom Packaging 

Simple products can have a higher selling value if they are packaged as a bundle. For example, a mug + aromatherapy candle + greeting card can be made into one gift package. 

Custom packaging can also help the product look more exclusive while making it easier to market as a gift. 

Want to Sourcing End of Year Products from China? 

China can be a sourcing option for looking for various seasonal products with a diverse choice of products and suppliers. However, sourcing for year-end needs requires more careful time planning. Apart from the product price, pay attention to the MOQ, production time, quality control, packing, and delivery estimates to Indonesia. 

If the product will be sold during a certain period such as Christmas or New Year, make sure the goods arrive and are ready to be sold before demand reaches its peak. 

There are many opportunities for year-end sales ideas that can be developed, ranging from hampers, gift boxes, home fragrance, tumblers, custom products, decorations, to various packaging equipment. However, choosing products for year-end business is not enough just based on trends. Also consider the target market, capital, MOQ, margin, and product sales period.

Harvest Indo Express is ready to help send goods from China to Indonesia safely and without hassle. Contact us now to get solutions for shipping goods from China to Indonesia according to your business needs. 

If you need comprehensive import services from China, FASDELI GROUP provides a variety of import services ranging from remittance services (FASREMIT) which can help process overseas transactions, import financing services (FASDANA) with the paylater method, warehouse and fulfillment services (FASPOINT) to FCL Import services (GENCO). 

For further information, please visit our website at harvestindoexpress.id for more information.